With the original intent of creating a design studio called MAYO (Maya+Koko), this idea evolved into the visual identity for a fictitious skincare line, bridging our passions for beauty and branding. Full context and process in the video below!
Designed in collaboration with Maya Flood.
We took existing packaging and printed our own label designs onto them. (And painted the lids red!)
Because photography is such a big part of what brings a brand to life, we decided to take every photo, no mockups!
Maya and I are both half-Japanese, and much of the visual language, including the eye-catching red color, is inspired by Kewpie Mayo, a Japanese mayonnaise company. The modified Kewpie mascot we created as the face of our brand originates from an illustration by Rose O’Niell, which was later used to promote women’s suffrage. As two women in an adjacent field to O’Niell, discovering this felt like a validating serendipity.
We built out a website where all the products and images we designed can be seen. Anyone can browse our products, but if they try to buy one, the “cart” page will inform them that this is a design project and will encourage them to reread the “our story” page, where the full story of the making of this fictitious brand is told, as well our direct-to-consumer brand research.
Visit the site: www.mayoskincare.com