IN FLUX

Brand Design

Graduating amid a pandemic, the UW Design class of 2020 was forced to have our senior showcase online. We chose the theme IN FLUX because it represents continual evolution, transforming and adapting to unexpected situations. The IN FLUX branding brings these ideas to life.

The branding reflects adaptability through the fluid 2020 typography. The type is grounded by the more formal quality of the blue, which feels academic and digital, appropriate for a college graduation, especially one happening virtually.