Esso Typeface

Type Design

Based off the Esso gas station logo, this heavy sans-serif was designed by a team of 5 students in 2012, and I was asked by Karen Cheng to make improvements to it for the next edition of her book, Designing Type.

Click to pause!

BEFORE

AFTER

BEFORE

AFTER

The lower case letters required more improvements than uppercase. As expected, the letters that needed the most fixing were the curved letters. Below are a few animated type specimens of the before and after. (Click to pause!)

THE ORIGINAL ESSO SIGNAGE